They don't work for you – you work for them. Platforms on the market today have you build the tools - sales funnels, incorporate event-tracking triggers, add filters (LOTS of filters), set up user profiles – the list goes on and on.
While this may work for General Motors, companies with smaller resources fail to have their needs addressed. They become overwhelmed with overbuilt and complicated products – we don't blame them.
Answer fundamental questions. Provide on-page, goal orientated data that clearly enables quick decision-making with real-time insights and answers to the most impactful questions. Questions like: are you doing better today than yesterday? Answer: Yes, It’s that simple.
We at Rogue have used almost every analytics platform on the market. They were complicated, overbuilt, and virtually impossible to use without a developer. So we wondered, ‘how do companies have the time or the resources to do this’? Are businesses actually using analytics as a tool to gain insights?
We knew there had to be a better way. You shouldn't need a PH.D in data science to understand analytics nor be a developer to install analytics.
We built Roguelytics to challenge that status quo - an analytics platform that's simple to use, user friendly, and communicates data in a way that's understandable. Because businesses decisions should be made based on evidence and insights, not assumptions.
Our platform is not an alternative to Google Analytics. In fact, Roguelytics should ideally be used together with a web analytics solution like Google. Google Analytics provides meaningful data about the pages your users are visiting, like bounce and conversion rates for example. However, it does not show how using are really using your site themselves, in real-time.
Roguelytics, is built to help you understand your website users by seeing how they interact with your pages and by understanding why they behave the way they do. This allows you to quickly identify opportunities for improvement and growth.
Rogue’s mission is to help customers take control of their customer data and make it actionable. Through insightful analytics, we enable all our clients with the tools to simply understand, track, and interpret activity to make better business decisions.
We translate data into simple top down insights everyone can understand within an instant*. Through clarity and simple metrics, we teach our customers about their customers and users.
*No PH.D in Data Science Required (unlike other analytics platforms)